Publix, “The Big 3” and Free Goods in Florida.

Posted on by Kris



If you are not in the wine industry, you may want to switch off because this article (more of a ramble really) will probably bore you to death. You have been warned.

If you’re in Florida and working in the beverage industry, you’ll know that there has been a little shake-up with regards to grocery store chain Publix and “The Big Three”; namely wine distributors SWS, Premier and RNDC.
From what I can assert, Publix have demanded that the three largest beverage distributors in Florida stop offering wine free-good deals to both on and off premise accounts. The discounts will instead be somehow built into BTG programs, and I’m guessing some kind of tiered pricing.

I have heard a couple of stories as to why Publix made this move, but nothing confirmed and nothing that I am willing to put into print. After doing some digging I have yet to come up with any news on this story. Maybe there’s a good reason for that, maybe this isn’t news at all? Let me say that I have a number of very good friends working for all three of these companies, and I’m not trying to start pointing any fingers here. I genuinely think it’s an interesting move, and that it’s even more interesting that nothing has been written about it.

My questions are:

– Does Publix really have that much power that they can demand such a move State-wide? What if SWS, Premier and RNDC has said no?

– Will this give the smaller distributors more power of negotiation over the big boys?

– Surely there will be a big impact on other retailers in Florida, such as Total Wine and Costco?


Not that I expect a huge (if any) response on this, but if you have any thoughts feel free to chime in. Your comments can of course be kept anonymous.

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