This Week In Wine–11/20/11

Posted on by Kris

This Week in Wine - A Recap of Wine News from Around the World

Georgia Allowed to Start Selling Alcohol on Sundays.

Georgia is now selling alcohol on Sunday - FINALLY!Early poll results had voters in most of the 51 metro Atlanta jurisdictions giving a resounding yes to continuing the slow dissolution of a blue law dating to the late 1800s, one of the last restraints on Sunday consumption.
But at least two cities have said no — Palmetto in south Fulton and Clayton County’s Forest Park.

"That’s the Lord’s day, in my opinion," said Corine Deyton, a Sunday school teacher whose son is a Baptist music minister. "If you can’t do without alcohol one day a week, there’s something bad wrong with you."
But, for the most part, voters in metro Atlanta sided against Deyton.
“The results of today’s election,” Georgia Food Industry Association lobbyist Kathy Kuzava said, “have shown that the vast majority of voters overwhelmingly support the opportunity to purchase all of their groceries, including beer and wine, seven days per week.”

Click here for the full article.

My Thoughts

About bloody time! I certainly don’t think it’s a sin to buy alcohol on Sunday; it’s what you do after you’ve bought it where the problems start occurring!
In my opinion, more emphasis needs to be placed on responsible drinking, rather than limiting when people can purchase, if people really want to stay in “Gods good graces”.

Study Looks at What Motivates Wine Shoppers

Shopping for wine - my favorite pastime!According to a recent study of wine retailers, most consumers are buying wine in the $10-$20 price range. But when given the opportunity to try before they buy, consumers will spend more.

Napa Technology, developer of the WineStation Intelligent Preservation and Dispensing System, commissioned a survey of 40 top wine retailers nationwide on wine purchasing trends and best practices for increasing bottle sales.
Respondents, which included grocery stores and wine shops, agreed that today’s consumers are willing to pay more when given the opportunity to sample wine before they buy. More than three-fourth of retailers agree that wine buying customers are savvier than they were four years ago. When it comes to wine, consumers are more adventuresome; 84% of retailers say consumers are demanding a wider variety of wines than they have in the past.

Consumers are paying less for a bottle of wine than they were four years ago, agreed 58% of the retailers. Try-before-you-buy sales tactics can increase sales and the amount spent per bottle. Loyalty programs, daily wine tastings and events designed to engage the consumer in sampling higher-priced wines are some of the successful marketing techniques.

Click here for the full article.

My Thoughts

This survey is fine all well and good, but what I don’t think it takes into account is that most people simply just don’t have the time to taste wine before they purchase.
I have no doubt that you may be able to break someone’s purchasing habits after the “wine pourer” has given a full background on the story behind the wine; but as a long term sales strategy, most novice drinkers and impulse buyers (the majority wine-market share) are going to buy based on either previous purchase history, price, or label.
It goes without saying that people will have more confidence in a wine after they’ve tasted it! I could have told you that for free!

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