What it Takes to Become Featured
March 30, 2011
Over the previous months, and increasingly over the coming months, you are going to see more and more wineries becoming featured on this website. I have spent and continue to spend a huge amount of time working on this site and its social media accounts (and I’m having great fun doing it) . I therefore thought it was worth explaining the criteria a winery needs to meet in order to officially become featured, and what my overall intentions are.
~Criteria~
Taste
Hmmm, seems like an obvious first point, but I thought it was worth pointing out that you will never see a wine featured on this website which I wouldn’t quite happily imbibe myself. Granted, some are going to drink better than others; some might be “everyday drinkers”, and some might be a little higher-end and more apt for a special occasion. The one thing you can be assured of is that all wines will be what I consider GOOD JUICE!
If I don’t already know the winery, I request samples in advance to taste. If I do know the winery and already know them to produce a quality product, the feature will start.
To provide a total contradiction to this point, I would like to say that just because I like the taste of a particular wine, doesn’t mean that you are going to feel the same way. For this reason, my tasting notes are as matter-of-fact as possible (according to my own palate) and I don’t use any kind of point system based on what I believe the quality level to be of a specific bottle.
Price
Like everyone, I always like to see a good price to quality ratio, but this is a little less cut and dry than the previous point. What’s perceived as value to some people, is outrageous to others. I therefore use my own judgment on this one, and for what it’s worth (when it comes to wine) I tend to be a kind of a cheap skate…
Availability
I can’t always guarantee the featured wines will be carried by a vast quantity of retailers or restaurants (that’s at their discretion), but they will be available to the majority of consumers in some capacity. If it isn’t very widely stocked, I will always point you in the direction of the wine distributor who carries the wine, so you can pass on the message to your local-friendly-independently-owned wine retailer.
Belief
Kind of a hard thing to quantify, but if I’m going to work with a winery, the wines need to be something I personally “believe in”. I’ve never been one to half-arse anything, and I’ve not exactly one to deceive people, so there’s no way I can feature (and essentially put my name on) wines which I’m not 100% behind.
Let the Feature Begin!
After all the above points are satisfied, the feature can start. Going-forward, I expect normal winery features to last around a week, but some may be shorter depending on how I view that winery and the range of wines they produce. If I think a week is too long for a particular winery, the feature will be shortened.
~ Intentions ~
If you truly want to know exactly what I am looking for the reader to gain out of these features, my ideal scenario would play out as follows:
1. I feature a winery / wine brand.
2. You read the feature.
3a. At some point, whether it’s in a retail location or in a restaurant, whether it’s the next week or 6 months from when you first read the article, you happen to stumble across one of those wines.
or
3b. Maybe you even trust my judgment SO MUCH that you decide to just go ahead and purposefully seek-out a bottle. Hey, crazier things have happened!
4. Whichever happens, hopefully you will be approaching wine with a little more inside information than if you hadn’t stumbled across this website. The content will hopefully serve to help you make a more informed purchasing decision.
Even if you don’t happen to too frequently see the wines which are featured on this site, there is still a lot of info that will help you gain a better understanding of the general subject of wine as a whole. Those are my true intentions.
