I’m very happy to say my blog is now being syndicated on the World Wide Wine Network! The network acts as a classified space for over 16,000 wine professionals, and is owned and operated by fellow wine blogger Richard Randall.
Check out the World Wide Wine Network on Facebook
Posted in News | Leave a comment //The "Bottoms Up" doorbell uses the sound from two crystal wineglasses, hanging upside down on either side of a miniature hammer, triggered by a traditional electromagnet doorbell. I’m just sad I didn’t get one for Christmas! Oh well, maybe next year…
Available for $216.00 from GSelect
Posted in Funny, News | Leave a comment //Posted in News | Leave a comment //
Continuing on from my post yesterday, these are my top 5 mistakes wineries (and other businesses) make on Facebook.
As the Internet is evolving, it is becoming inherently more human. You can’t just setup a website, or in this case a Facebook Page and hope people love you and your content!
In order to embrace the human element, it is wise to show your audience what you look like. People have a hard time relating to a logo, so find some way to incorporate this into your Page profile picture, maybe even change it up every now and then.
Also be weary about automating any part of your Social Media. Going back to one of my previous points, people aren’t stupid, they will see through your thinly veiled attempt to try and appear human! I’ve started seeing automation a lot recently (on Facebook and Twitter), as more applications become available which let users schedule automatic or reoccurring updates. There are ways to link Facebook to your Twitter account, so every time your post on Twitter, your Facebook followers will see the same thing. This is a great tool, and will certainly save a good amount of time, but be careful! Make sure you are in turn checking your Facebook Page to ensure all comments are responded to.
Posted in News | 3 Comments //This is a post that I have been wanting to write for quite some time, but am only just now getting round to it. First of all I wanted to use real examples to illustrate each point, and I knew that would take a certain amount of labor in order to collect each screenshot.
I am using wineries as an example of the top 10 mistakes made on Facebook, but it can indeed be applied to any business. My intention was to write this as one complete post, however as I started putting together notes, I quickly realized it was going to be bigger than I originally planned! The second half will therefore be continued tomorrow.
When joining Facebook for the first time, you are presented with options to either setup your account as a profile, group or page.
Profiles are reserved for ACTUAL people, Groups are reserved for… well.. groups (becoming less relevant as Facebook evolves), and Pages are reserved for businesses. The number of businesses setup on Facebook as a profile instead of a page is is more prevalent than might you think!
Posted in News | Tagged Facebook, Social Media | 9 Comments //