First-things-first, I think the best idea that brands such as Layer Cake ever did when marketing their own Primitivo, was to put “AKA Zinfandel” on the front label. No-one knows what Primitivo is (at least the vast majority of consumers don’t), and as much resistance as I’m sure Italian winemakers have to it, it would behoove them to follow this example!
This is the part where I usually regale you with romantic stories about the winery, the winemaker and how the winemakers dog runs around the vineyards all day eating the grapes! Alas, I could find bugger-all info on this wine through any online source! And European wineries wonder why they’re having such a hard time gaining traction in the U.S.! What this lack of information usually indicates is that a brand/importer (rather than a specific winery) is behind this label. Not that that’s any excuse…
The Indian wine market seems to be growing, at least according to the recently publishedIndia Wine Market Report.
The research states that the wine market in India is currently small and consumption is tiny compared to that of beer and spirits, but interest is growing a constant rate. Wine consumption in India is expected to grow year on year and could reach 2.4 million nine-liter cases by 2020.
Currently, wine is only enjoyed by the small population of Indian businessmen, their foreign guests, tourists, and sometimes up-market women and cosmopolitan affluent youths. Despite the difficulties of pairing wine with Indian food, an underground enthusiasm is developing for wine consumption and it is becoming more and more accepted at launch parties, business receptions and sometimes even weddings.
The expansion of the wine market is hindered by the difficulties of trading on the Indian market, such as a limited number of skilled importers, an underdeveloped infrastructure and retail system, and the costs of taxes and licenses.
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