Maybe Champagne was a Bad Choice…?
January 13, 2012
John Wesley
January 12, 2012
John Wesley, the founder of the Methodist church, once said that "wine is the noblest cordial of nature". He did take a harsher view toward distilled beverages such as brandy and whisky, proclaiming that distillers who sold indiscriminately to anyone were nothing more than poisoners and murderers accursed by God. Way to choose your battles!
The Wolftrap by Boekenhoutskloof, South Africa 2010.
January 12, 2012
Grape
Syrah 65%, Mourvedre 32%, Viognier 3% – often referred to as a “Rhone-blend”.
Facts
- Boekenhoutskloof, pronounced book-n-howeds-kloof, has always been one of my favorite wineries to say! Established in 1776, Boekenhoutskloof means "ravine of the Boekenhout". A Boekenhout is an indigenous South African tree generally prized for furniture making.
- Syrah brings the power, spice and dark fruit, Mourvedre brings red fruit and earthy notes, and Viognier (white grape) mellows the wine out and adds “aromatic complexity”.
- The wine gets its name from the early settlers in the Franschhoek valley (where the Boekenhoutskloof winery is located) who built Wolftraps. The only problem is, there’s never actually ever been any wolves seen in or around the region.
- This type of red blend is inspired by wines from the Rhone region of France. In the Rhone, Grenache is normally the dominant grape, with New World winemakers usually preferring to give the title to Syrah.
- Marc Kent (the winemaker for the Boekenhoutskloof) purchased the property back in 1993. He made he first 6000 bottles of wine in ‘96, with production now skyrocketing over 1 million bottles. That’s growth!
The Tasting Room – St Augustine – Party on the Patio.
January 11, 2012
Eleven South Restaurant – Pinots From Around the World
January 10, 2012Eleven South
216 11th Avenue South Jacksonville Beach, FL 32250
(904) 241-1112
The Most Overused Winery Social Media Posts
January 10, 2012
No doubt it’s extremely difficult for any business to maintain a constant stream of engaging content on Facebook, Twitter, and all the rest of it; but it’s all too easy to fall into the trap of posting the saaaaaaame old stuff.
It’s often suggested that if you can’t post daily, or at least every-other-day, you have no place having a social media presence, at least when it comes to business. I would like to counter by saying that having a daily presence, but posting regurgitated and uninspired content is far worse.
These are my top most overused winery social media posts (in order of mis-use). It’s not to say that this is always bad content, more just its over-use.
“Look at this beautiful sunrise / sunset over X Vineyards…isn’t it amazing….!?!?!”
Yes, it is both beautiful and amazing. I’m glad you posted a photo of it (again) as my set is now complete! Thanks to the wonders of social media, and every winery running out of creative content, I can view the same sunset from EVERY SINGLE AVA IN CALIFORNIA from the comfort of my laptop. It’s like the license plate game that’s played on long car rides, only this involves photos of sunsets taken by wineries! See you again at sunrise!
“Our Merlot just got 92 points in the Idaho Wine Drinkers Monthly magazine!”
Wine scores never seem to matter to wineries……..until they get a good one. Pick a side! Either you’re for or against! I think wineries posting their most recent accolades is a great free marketing tool, but try to make sure the source is at least marginally credible….not that I have anything against the Idaho Wine Drinkers Monthly magazine…
Think of how people would react if you walked around all day screaming “The results are in, and I’m AWEZSOME!!! You need to know I’m AWESOME because some dude living in Idaho said so!!!! I’m AWESOME!!!”
It may sound exaggerated, but that’s EXACTLY what overuse of this type of post is saying to your followers.
Posted in News | Tagged Facebook, Social Media, Social Media for Wineries, Twitter for Business, Twitter for Small Business, Twitter for Wineries | Leave a comment //
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