Tag Archives: unpronounceable wine

Will People Pay More for Wines They Can’t Pronounce?

Posted on February 24, 2012 by Kris

Yes they will! This according to new research which found that, in the eyes of the consumer, a wine will taste better if a winery is hard to pronounce. Brock University professor, Dr Antonia Mantonakis, found that English-speaking wine consumers … Continue reading →

Posted in News | Tagged difficult to pronounce wine, unpronounceable wine | Leave a comment //

---