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Est! Est!! Est!!!
November 5, 2011
An Italian white wine named Est! Est!! Est!!! got its name from a medieval story (you decide whether it’s true)….
A bishop was planning to travel the Italian countryside and asked his scout to find inns that had good wines, marking the door with “Est” (“It is” or “This is it”). The scout was so excited about the local wine found in the area that he marked one inn’s door “Est! Est!! Est!!!”
I’m not too sure which door he marked, but I’d like to know because most Est! Est!! Est!!! is mediocre. True story.
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