Walgreens Launches New Wine Brand for American Heart Month
January 31, 2011
Walgreens is set to launch a new private label wine in the next few weeks.
Colby Red is a California blend of Cabernet, Zinfandel, Shiraz, Merlot and Petite Sirah and will retail for $12.99.
The wine is dedicated to raising awareness for heart disease in association with the American Heart Association. Winemaker Daryl Groom was inspired to create the wine in honor of his 12-year old son, Colby Rex Groom, who was born with a hole in his heart and has undergone multiple surgeries to treat the defect. Full rollout of the wine (to over 4,500 Walgreens locations) is anticipated during American Heart Month in February.
Treasury Wine Estates, parent company of Australian brand Penfolds, where Groom once served as senior red winemaker, will match the contributions of the Groom family. Together they plan to donate a combined $100,000 to the American Heart Association with the first vintage.
